War On Cancer, a leading health-tech startup aimed at radically improving the wellbeing of those impacted by cancer, has recently announced the appointment of Emma Blackmore as Chief Marketing Officer.
The addition of Emma to War On Cancer’s executive leadership team is driven by the company’s exponential growth objectives and increasing need to amplify the patient voice through patient-reported data. In this newly created role focused on driving growth and creating value, Emma will manage the development and delivery of a comprehensive marketing strategy to help shape the direction of the War On Cancer offering.
War On Cancer is a social network enabling its members – people in and after treatment, their loved ones, and those who simply want to learn more – to connect with others impacted by cancer, share their stories, and provide a support system. In addition, it amplifies the patient voice in cancer research through in-app studies, making it easy for members to contribute their insights and improve the future of cancer care. Data is treated confidentially and can be shared quickly and effectively with researchers and pharmaceutical companies to improve the understanding of cancer, whilst most importantly keeping patients informed about the results of that research.
Prior to joining War On Cancer, Emma worked in New York for WPP strategic communications subsidiary, Richard Attias & Associates, and BritishAmerican Business. Most recently she moves from Matter Of Form, a brand and experience design consultancy, where she was Group Marketing Director. She also spent the last 12 months running her own marketing consultancy, working with Deloitte and the NHS amongst other clients.
Commenting on the appointment, Emma said: “I look forward to joining War On Cancer at a time when improving the general wellbeing of those impacted by cancer has arguably never been more important.”
Sebastian Hermelin, COO of War On Cancer, commented “We are delighted to welcome Emma to the team at this exciting time to help drive forward our mission. Using her enthusiasm and expertise, combined with our strong product and roadmap, Emma will continue to strengthen our leadership position in the market and accelerate our growth.”
About War On Cancer
Established in 2017, War On Cancer is a Swedish-founded healthtech company aimed at radically improving the wellbeing of those impacted by cancer. The app is one of the world’s largest social cancer apps, enabling its members to connect with others impacted by cancer, share their stories, and provide a support system. The app also amplifies the patient voice in cancer research through in-app studies, making it easy for members to contribute their insights and improve the future of cancer care. The app is currently available in over 20 countries with offices in Stockholm and London. Download the app today.
For more information
If you’d like to discuss how War On Cancer supports individuals, businesses and partners to improve the wellbeing of those affected by cancer, please get in touch with Lisen Arnheim Dahlström, Head of Research & Development: lisen@waroncancer.com or visit www.waroncancer.com.
For Press and Media enquiries, please contact Emma Blackmore, Chief Marketing Officer: emma@waroncancer.com.
